A simple 7-day social media content schedule for churches
Article Updated August 8, 2025
If you’re running a small membership church’s social media alone, this plan will help you create a full week of posts in under an hour without the stress of starting from scratch.
How it Works
Start with a content schedule. Choose one type of content for each day of the week. Repeat weekly.
Example Content Schedule:
Sunday: About Sunday’s Message
Monday: Spotlight a Church Member
Tuesday: Share About Your Church’s Community Partnerships
Wednesday: Discipleship Content
Thursday: Promote Upcoming Events
Friday: Spotlight a Ministry at Your Church
Saturday: Start A Conversation (Ask a Question)
Let’s dive deeper into each of the content types.
Pro Tip … bookmark this page for later, and sign up for my email newsletter to receive weekly social media ministry and marketing tips.SUNDAY: About the Message
If your church publishes a live stream each Sunday, your content for this day is complete. However, if you would like to post more than the Livestream, try one of the below content ideas.
Simple Idea: Share three takeaways from Sunday’s message with a captivating photo of the speaker.
Advanced Idea: Publish a short video (with captions) of a powerful moment from Sunday’s service.
MONDAY: Spotlight a Church Member
Share an appreciation post for the members of your congregation, or ask your members to share a personal testimony. Note: If you have more than 52 members in your church, you could spotlight one member a week for an entire year.
Step 1: Make a list of the people you would like to spotlight for the next month, quarter, or year (members, staff, or volunteers).
Step 2: For the appreciation posts, draft what you would like to say about each person. For the testimonials, reach out to your list of individuals for their testimony.
Don’t forget to include an unique hashtag for the series. Example: #FacesOfLakeside
Step 3: Include a photo or multiple photos of the selected person serving or attending a church-related event. .
If you do not have a photo of them serving - snap of a photo of them serving at the next church event.
Still unable to get a photo of the person? Request a high-quality photo from the individual featured. Pro Tip: Before you make the request, let the selected person know you’ll be featuring them across your communication channels for a special feature.
Step 4: Pre-schedule the spotlight posts for the month using tools like Buffer, or Facebook’s scheduler.
Pro Tip: For flexibility purposes, do not pre-schedule more than a month’s worth of content.
Tuesday: Share How You’re Building Community
How are you building relationships internally (with each other) and externally (within the local community)?
Internally: Focus on what makes your church unique.
How are the members of your church growing in their faith?
How are they growing as a church body?
What are they learning in life groups or discipleship classes?
How are your members spending time together outside of the weekly services?
Externally: How is your church supporting local businesses and organizations in your city? Showcase community partnerships, mission projects, or publish how you’re supporting local businesses surrounding your church.
Wednesday: Share Discipleship-Related Content
Discipleship content not only reinforces what your congregation is learning throughout the week, but it also opens the door to conversations with those who may not know Jesus.
Step 1: Brainstorm a common problem people face every day. For example, anxiousness or feeling lost.
Step 2: Offer a Biblical solution to the problem.
Step 3: Present the solution (on social media) in your preferred format. Example - the below post ideas are on the same topic, but the media used to present the ideas are different. Determine which format would work best for your church audience?
A short video message titled “Remember this when you’re feeling lost” from your pastor.
An infographic detailing, “Five Bible verses to read when you’re feeling lost”.
Thursday: Promote Upcoming Events
Dedicate one day a week to promoting your upcoming events. Of course, this schedule can be altered to fit your needs, but the goal is to leave room in your schedule for value-added content (content that encourages, teaches, inspires, etc.).
Here’s a great example of an event promo from Texas Baptists in Dallas, Texas. This eye-catching Instagram post includes a photo of the participants and large heading text for the call-to-action, “Join Us”.
Source: Texas Baptists
Friday: Spotlight a church ministry
At the beginning of each week, ask the ministry leaders at your church to share ministry updates and stories. To help them brainstorm ideas, ask the following questions:
Have you recently completed a ministry project?
What topic are you discussing right now in life group?
Have your members served in a mighty way this week?
How has your ministry grown over the last month or year?
Remember this is your moment to brag on what God is accomplishing at your church (or in your community) through your various ministries. To ensure every ministry receives equal coverage, create a rotating schedule.
1st Friday: Women’s Ministry
2nd Friday: Children’s Ministry
3rd Friday: Outreach Ministry
Pro Tip: Distribute this schedule amongst your ministry leaders at the beginning of each month, so they’ll know in advance when they’ll need to submit a ministry report to the social media team.
Saturday: Ask a Question
Every social media content schedule should include a conversation starter.
Conversation starters allow churches an opportunity to understand their followers on an intimate level. When you take time to understand the people in your online audience, you are telling each person they are a valued member of your community.
This two-way conversation builds trust and loyalty, which converts page visitors into first-time guests. Don’t forget to reply to every comment to keep the conversation going.
Examples:
What’s your favorite worship song right now?
What’s one verse that’s been on your heart this week?
If you’re in need of conversation starters on a variety of topics, download my free guide below.
Free Guide: 52 Conversation Starters for Churches
This resource will provide your church with a full year of conversation starters across 5 categories:
General Introduction
Relationship Building
Church Research
Discipleship
Year End Reflection
Simply post one question per week, respond to each comment, and watch your post engagement skyrocket.
Tips for Success
Don’t burn out: If you can’t post daily, choose 2-3 days and stick to them. Measure results after 30 Days.
Plan ahead: Plan and schedule posts for the week on one day (Sunday or Monday evening).
Be visual: Photos and videos will always outperform text-only or graphics with heavy text.
Stay consistent: Repeating post types build audience familiarity and trust.
If you have any questions about content schedules or how to apply them at your church, schedule a consultation on my contact page HERE.
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