December: Social Media Post Ideas for Churches
Creating content for your church’s social media calendar (aka content calendar) can be very time-consuming. To save time this month, try one of these social media post ideas for churches and ministries.
Monthly Observations
(view full list here)
Read a New Book Month
Advent Season
Daily Observations
(view full list here)
National Cookie Day
Ugly Sweater Day
Christmas Day
New Year’s Eve
Conversation Starters
Churches should dedicate one post per week to creating conversations with their followers.
This content type will help your church build stronger relationships with your followers, resulting in greater trust and brand loyalty.
Pro Tip: respond to each comment (ignore tolls and bots) within 24hrs. Use their responses as research for future content ideas, church events, etc.
Sample Conversation Starters
What personal goals did you achieve this year?
Name one thing you learned about yourself this year.
What’s your one word or Bible verse for the new year?
What have you learned about God this year?
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52 Conversation Starters for Churches
This free resource will provide your church with a full-year of conversation starters across five categories: general information, relationship building, church research, discipleship, and year end reflection.
Community Engagement
Christmas Ministry Partners
If your church partners with a local organization during the Christmas season, share how your followers can sign up to serve during the event. In the caption, tag the partner, and include a link to the landing page for registration. Don’t forget to highlights the purpose of the partnership and its intended impact. Here’s a great example from Highest Praise Church.
Building Relationships with Followers
Many churches value in-person guests more than online viewers, but your digital community matters too. Show how much you value their attendance and contributions by sending them a small thank you gift in the mail.
Post an invitation asking followers to complete a short online form requesting their mailing address.
Send a short but meaningful message expressing how you much you appreciate their online involvement in your church. Include an invitation to join you in person at the next Sunday service.
Include a low-cost, branded gift to to keep your church top-of-mind.
Citywide Missions Tour
Prepare small thank you gifts for one or two groups in your community, such as city workers, teachers, first responders, or your church volunteers. Distribute these gifts throughout the month, and share photos of the experience across social media. In the caption, encourage your followers to execute their own acts of kindness in their circles. Don’t forget to tag the organizations featured in your posts and photos to expand your reach on social media.
Church Content
Christmas Tour
Does your church decorate your campus for Christmas? Give your followers a virtual tour of the decorations. Share photos or video clips highlighting your favorite areas.
Staff Fun Facts
Instead of simply posting photos of your staff members, share a fun fact about each person. You could also introduce your team in a festive and creative way like this post from Highest Praise Church.
Security Officer
Spotlight your church’s security team. Share what you appreciate about them the most, and invite your congregation to thank them in person on Sunday. Tag the local police department to increase visibility.
Our Church Impact
Celebrate what God has done through your church this year! Share weekly posts with testimonies, statistics, and accomplishments, such as baptism, new members, mission projects, and ministry partnerships.
What has your church accomplished this year through God? Each week, share an amazing testimony or statistic about the goals your church achieved, the partnerships developed, mission projects completed, or the number of baptisms, new members, etc.
Free Resource: Need help creating a print or digital Impact Report for your church? Check out out my free step-by-step guide HERE.
New Year, New Vision
Record a short video of your pastor sharing their vision for the church and the congregation in the coming year. Post the video during the last week of December, and re-share in early January for those who missed it.
Sermon Notes
Turn your sermon notes into a visually appealing social media post, like this great example from Concord Church.
Did you know Canva offers free notes-style templates similar to Concord’s post? To edit the following templates to fit your needs, swap out the background photo, then adjust the text, font style, colors, and icons to fit your photo. Note: some free templates have paid design features.
Canva Template 1: “Blue White Playful About Me Personal Instagram Post”
Canva Template 2: “Black Yellow White Simple Folded Paper Notes Book Description Instagram Post”
Canva Template 3: “Green and Yellow Handwritten Quote Instagram Post”
Discipleship Content
Advent
Rather than posting the same scripture-style graphic each year, this Advent season try a photo-a-day challenge.
This social media post idea from Concordia Technology Solutions asks your congregation to post a photo each day representing the scripture shared. This approach not only encourages churchwide participation, but there’s also an opportunity to reach non-believers across social media through your members’ posts.
Bible Reading Plan
At the end of the year, share a 30-day or a 365-day Bible reading plan. Encourage your followers to start the new year by growing closer to God through daily scripture reading. Schedule weekly check-in posts to answer questions or share testimonials.
Children’s Church Highlights
Show what your kids are learning this month (with parental permission). Include a link to your children’s online ministry sign-up page for curious first-time visitors. Here’s a great seasonal example from Highest Praise Church Kids.
Fasting Plan
If your church participates in an annual fast (e.g., the Daniel Fast), share the purpose behind it, along with a link to your website for resources and instructions. Throughout the fast, share weekly testimonials from your participants and church leadership.
New Year’s Prayer
Post a short prayer over a s simple background image, similar to this great post from Life Church.
Holiday Events
Christmas Service
Post behind-the-scenes updates as your church prepares for Christmas services. In the caption, include links to your event page, and share weekly to build anticipation.
New Year’s Service
Encourage your followers to start the year with Jesus. Address common end-of-year challenges and remind them of the hope found in God. Share event details for your New Year’s service, including time, date, location, and the web link to learn more.
Christmas Day Message
Film a short Christmas message video from your pastor and spouse. Share on all platforms for maximum reach.
Christmas Worship Song
Have your worship team perform an unplugged or acoustic version of a popular Christmas song. Record the worship setting in a low-key environment without background noise. Share the video across platforms and include a couple lyrics from the song in the caption. Don’t forget to invite viewers to worship with you on Sunday.
ICYMI Service Recap
After your holiday services, share photo or video highlights of your most memorable moments. In the caption, describe what made the service special. Here’s a simple example from First Church Wheatfield.
Tips for Success
Choose 2-4 ideas per week based on your capacity.
Mix student, Church, and discipleship posts for variety.
Use photos and short videos whenever possible for higher engagement.
Don’t forget to post your Reels and Tik Tok on YouTube as a Short.
Never run out of post ideas again!
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